Bracell completed the acquisition of OL Papéis Ltda. After approval by the Administrative Council for Economic Defense (CADE), the assets located in Feira de Santana and São Gonçalo dos Campos (BA) and in Pombos (PE) became part of the company, reinforcing the expansion strategy in Brazil and marking the company’s entry into the tissue market.

Founded in 2007, OL Papéis holds the second position in toilet paper market share in the Northeast Region, where around 1/5 of the volume of the national market is concentrated. The operations cover five brands of toilet paper, another five brands of paper towels and napkins, in addition to one for diapers.

According to Eduardo M. Aron, Tissue General Manager at Bracell, the acquisition of operations, both manufacturing and branding, is a key element in Bracell’s tissue plan in the country. “OL Papéis’ performance, combined with our expertise and technology, will strengthen our vision of developing increasingly better and competitive products for the tissue sector”, he says. Also, according to the executive, the acquisition is in line with Bracell’s ambition to expand business on this front.

With an investment of R$ 2.5 billion, this is considered the largest operation in the tissue paper segment in Latin America. In early 2022, Bracell had already announced investments in a tissue factory next to the pulp mill, in Lençóis Paulista (SP).

Photo: Bracell/Disclosure

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